Community of strong women together

1:1 Online Coaching for Women

Build the body you actually want to live in.

Sustainable fat loss, glute-focused strength and unshakable confidence, without fad diets, endless cardio or living in the gym.

Black Friday Offer

Something big is coming.

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Book a call to get first access
◆ Sustainable Fat Loss◆ Glute Growth◆ Macro Mastery◆ Strength Training◆ Confidence◆ No Fad Diets

Limited, Black Friday Special

Become You. Your Black Friday Comeback.

A brand new, done-for-you protocol, training, nutrition, mindset and community. For the girls who want to lock in and finish the year as the strongest, most confident version of themselves.

✦ Spots are capped so every woman gets real attention

What you get inside

  • BBF Academy Access

    Full access to my signature coaching platform.

  • Proven BBF Training Methods

    Glute-focused, strength-first programming that actually works.

  • Nutritional Overhaul

    Done-for-you Meal Plan built around real food.

  • Habit-Building Strategy

    Daily systems so results stick long after the offer ends.

  • BBF Coaching App

    Everything in one place, workouts, check-ins, tracking.

  • Female Kickstart Pack

    Supplement stack designed to compliment the meal plan.

  • Community Support

    Unmatched women-only community cheering you on.

Justine as a little girl on a boat

Long before the gym, the girl who was told to be smaller.

Justine with her daughter

Becoming a mum changed everything.

Justine in pink activewearJustine's own transformation

My own transformation, years in the making.

BBF community of women training together

The BBF community, stronger together.

My Story

I spent years chasing a body I hated. Now I coach women out of it.

I guess I’ve never really talked much about myself.

But if you’re here, I want you to know who you’re trusting with your journey because chances are, parts of my story might feel a lot like yours.

I’ve been in the fitness world for over 10 years. Looking at me now, you might think movement always came naturally to me. But the truth is, it didn’t.

I wasn’t the girl who loved sports. I wasn’t always disciplined or consistent. Like so many women, I started, stopped, lost motivation, tried again and constantly wondered why nothing ever seemed to stick.

Growing up, I wasn’t overweight. Yet I was still told to diet, to be smaller, to watch what I ate. Without even realising it, I learned that my body wasn’t quite enough as it was. That confidence would only come after weight loss. That being smaller somehow meant being more worthy.

So I spent years chasing perfection.

I trained to change my body. I measured my progress by the number on the scale. I believed that if I just looked different, I’d finally feel confident.

But everything changed when I became a mum.

My body wasn’t just mine anymore. It had carried a baby. It survived sleepless nights. It showed up every single day for someone else, even when I had nothing left to give.

My body changed. My priorities changed. My energy changed.

And suddenly all the advice that had worked before no longer fit my life.

The pressure to “bounce back” and become the perfect fit mum felt louder than ever.

That’s when I realised something important.

You can’t pour into everyone else when you’re constantly running on empty.

And you can’t build confidence by constantly punishing yourself.

So I stopped chasing perfection.

I stopped believing that fitness had to mean restriction, guilt, or endless hours in the gym.

Instead, I created a healthier relationship with movement, food, and with myself.

And that’s exactly why BBF was born.

Not for women with perfect routines.

But for women with busy schedules, careers, families, responsibilities, and real life.

Women who want to feel strong, confident, healthy, and comfortable in their own skin without dieting their life away.

My coaching is designed to make fitness fit around your life, not the other way around.

Simple meal plans that remove the overwhelm.

Workouts that work around your schedule.

Support on the days motivation disappears because it will.

Because this journey isn’t about becoming someone else.

It’s about becoming the strongest, most confident version of yourself.

Yes, your body will change.

But the biggest transformation isn’t what you see in the mirror.

It’s how you feel when you look at yourself.

And that’s the transformation I want every woman to experience.

400+

Women coached

12wk

Avg. transformation

4.9★

Client rating

The Method

A system, not a diet.

Every client moves through the same four-step framework, the same one that took me from chronic dieter to strong, lean and completely at peace with food.

01

Assess

We dig into your history, lifestyle, training age and goals on a 45-min deep-dive call. No guesswork.

02

Build

You get a fully custom training and nutrition plan built around your schedule, equipment and body, not a copy-paste template.

03

Coach

Weekly check-ins, form reviews and macro tweaks. I'm in your pocket via WhatsApp so you never stall.

04

Sustain

We build the habits and mindset so you keep the results long after coaching ends. No rebound. No relapse.

Client before and after transformation 1Client before and after transformation 2Client before and after transformation 3Client before and after transformation 4Client before and after transformation 5Client before and after transformation 6Client before and after transformation 7Client before and after transformation 8Client before and after transformation 9Client before and after transformation 10Client before and after transformation 11Client before and after transformation 12Client before and after transformation 13Client before and after transformation 14Client before and after transformation 15Client before and after transformation 16Client before and after transformation 17Client before and after transformation 18Client before and after transformation 19Client before and after transformation 20Client before and after transformation 21Client before and after transformation 22Client before and after transformation 23Client before and after transformation 24Client before and after transformation 25Client before and after transformation 26Client before and after transformation 27

Real Women. Real Results.

Not before and after photos. Before and after lives.

“Also only bought size 10 jeans today. Thank you so much for making me do this.”

BBF Client · WhatsApp message

“I'm so proud of myself for doing 3 workouts, 2 runs and hitting my steps every day.”

BBF Client · WhatsApp message

“I am so much more confident than I was.”

BBF Client · Client, 9 months

Apply for Coaching

Ready when you are.

Tell me about your goals. I read every application personally and only take on clients I know I can genuinely help.

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Book a Free Call

60 minutes. Zero pressure.

We'll talk through where you are, where you want to go and whether coaching is the right fit. If it's not, I'll tell you.

  • ✦ Personal goal audit
  • ✦ Honest plan of action
  • ✦ No sales pitch, ever

FAQ

Questions, answered.

Do I need a gym membership?+

No. Every program has home and gym versions. If you have a couple of dumbbells and bands, we can work with it.

Will I get bulky from lifting weights?+

No. Lifting builds the shape most women actually want: round glutes, defined shoulders, a smaller waist. You will not wake up looking like a bodybuilder.

I've tried everything. Why will this work?+

Because it's built around you: your schedule, your body, your history. It's coaching, not a template. And you're not doing it alone.

How long is the coaching commitment?+

1:1 coaching is a 3-month minimum. Real change takes at least that long, and I won't pretend otherwise.